Between globalization and digitization pressure​

Wholesale in the 21st century operates in a highly challenging ​ environment. Globalized supply chains, a seemingly endless product ​ portfolio, and rising customer expectations regarding availability and ​ delivery speed—all against the backdrop of digitalization, which is as ​ often a bottleneck as it is a catalyst.​

Digitalization alone does not guarantee efficiency. Many wholesalers ​ already use ERP, CRM, and online stores—yet they still struggle with the ​ same problems every day: system gaps between legacy software and ​ modern components force employees to manually transfer data, which ​ wastes time and leads to errors. A lack of cross-system automation turns ​ thousands of business transactions per day into a capacity problem —​ exacerbated by the growing shortage of skilled workers. Insufficient ​ real-time inventory data leads to overselling, incorrect delivery promises, and dissatisfied customers. Complex pricing models with tiered pricing, customer groups, and special terms overwhelm many ERP systems, resulting in billing errors and lost margins. Furthermore, highly customized systems that have evolved over the years make updates a nightmare—and cut companies off from new features and security patches.​

According to a Bitkom study from 2025, 53% of companies are already complaining about problems with digitization – and the trend is rising. The cause is rarely a lack of will to digitize, but business software that does not adapt flexibly enough to the processes of a company.

Why MD-Premium should be your choice.

• As flexible as your business: MD-Premium is not a rigid standard product, but an open application framework that adapts to your processes – not the other way around. Whether small adjustments to the user interface, individual extensions of functions, or completely new function modules: The system can be expanded in any direction with manageable effort, even on your own. And best of all, individual adjustments are retained even after system updates – your investments are permanently protected.
• Automation from start to finish: MD-Premium enables true end-to-end automation along your entire value chain. Orders, order confirmations, delivery notes and invoices are automatically exchanged with customers, suppliers and freight forwarders via the integrated EDIFACT interface. Combined with the application framework, no-touch procedures can be established that independently handle repetitive processes from the initial offer to the handover to the accounting department – and free up your employees for more strategically valuable tasks.
• Warehouse and logistics in real time: MD-Premium's WMS module is designed for mobile workflows with Android-based scanners. Goods receipts, order picking, warehouse rebookings and ongoing inventories – all mobile, all synchronized in real time with the ERP. Order processing takes into account not only the current stock level, but also already reserved quantities and expected receipts from supplier orders. The result: significantly fewer oversales, more reliable delivery commitments and a storage space that is optimally utilized.
• 360° view of customers and prices: Thanks to the deep integration of ERP and CRM, your sales staff always have access to the complete customer history – orders, deliveries, complaints and communication at a glance. At the same time, MD-Premium masters multi-level pricing models with graduated prices, customer groups, special conditions and volume contracts – including a best-price logic that ensures that no customer is worse off with promotional prices than with his regular conditions.
• Your one-stop-shop for business software: MD-Premium combines ERP, CRM, HRM, document archiving, time tracking and B2B webshop on a common database – without complex third-party integrations. All modules work together seamlessly: invoices from order processing automatically land in the document archive, ERP sales figures flow directly into the employee evaluation, and the webshop shows the same prices and stock levels as the ERP in real time. This is how operational excellence is created – not despite, but thanks to your IT.